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Do women need different bikes?
When it comes to cycling, on the whole women are different to men - especially physically! On average women have shorter torsos, shorter arms, and longer legs than a similar sized man. Shoulders tend to be narrower, hips tend to be wider and hands and feet tend to be smaller. And, yes, the sit bones are wider too!
These differences mean bikes for women need to be designed and made in a specific way to ensure good comfort, fit and performance - for all kinds of female riders.
That’s where WISE comes in.
Questa
Our carbon road bike range was described by world champion Alison Shanks as “the best all round bike I have ridden” you’ll soon see it featuring on the world circuit.
Vitale
The ultimate alloy road bike that combines women’s specific frame geometry and accessories to better suit your body with lightweight stylish alloy frames and proven componentry for smooth operation.
Aria
A quick and nimble flatbar road bike with women’s specific road bike performance in a confident, upright position. So when you’re out enjoying a ride with your friends you’ll get good visibility and comfort while keeping your riding efficiency at a high level.
Forte
The Forte offers an outstanding cross country riding experience capable and stable enough to extend your skill levels and fitness whether on gnarly single-track or easy off road. So now you can ride on any terrain with confidence, control and comfort.
What is WISE?
Women + Insights + Science = EXCELLENCE
We wanted to really understand what women wanted, what they liked and what they disliked when it came to cycling. We also wanted to get the inside information that would enable us to develop bikes that would quite simply be better for women to ride. And so we went out and talked to riders. Specifically, female riders.
Women (of course!)
We’ve empowered a group of women who ride different kinds of bikes in different ways to advise us on how we can create a better riding experience for all women. They are the Avanti WISE women. They’re working together with Avanti to improve the cycling experience for all women. They include mums, mountain bikers, road cyclists, triathletes and elite athletes.
Insights
Through focus groups, discussion, demonstration, experimentation and evaluation our group of WISE women have given us numerous insights and inspired us to deliver bikes that provide a superior ride for women. This means high levels of efficiency and comfort.
Science
This is where the knowledge is applied and the technology kicks in. Our bike designers and engineers have taken the insights and ideas, then combined them with their own know-how and intuition. And the output of all that blending, thinking and designing is frames with specific geometry for women. This means they fit women’s bodies just like they should. The frames have been matched with the right components to suit a specific style of riding and cater for some of those specific female differences such as shoulder width, hand size and so on.
EXCELLENCE
And the outcome is bikes that are simply superior for women to ride - and look at. Whether you ride to the shops with the kids, do trails with your mates or race to the finish line, with an Avanti you’ll enjoy a bike specifically designed for women that feels right, rides superbly and looks striking. You should take comfort in the fact that WISE means we’ve done all the research, thinking and development so you can have the confidence to just relax, ride and enjoy some great experiences on your Avanti bike.
So look for the WISE symbol at your nearest Avanti dealer. You’ll know anything that’s WISE has been evaluated and refined by women just like you. It’s a mark of confidence.
